What to do in order to not make mistakes like Kent’s in campaigns with influencers?

A curious fact happened over the last few weeks. Images of people with cigarettes appeared on several Instagram accounts. However, what seemed to be regular photos were actually illegal promotion of the product carried on through influencers, with the idea of disguising the message from brand Kent. The big issue is that manufacturer Souza Cruz, in…

Influencer marketing: how to construct a relationship with influencers?

One of the success factors in influencer marketing campaigns is the good relationship between brand and influencer. Once a loyal affinity is established in which both feel comfortable to discuss and create content, the work develops better and results tend to be satisfactory. On the book “Influencer Marketing for Dummies”, authors Kristy Sammis, Cat Lincoln and Stefania Pomponi…