Digital influencer is an individual that has an above average impact on a segment, be it big, small, or even a niche. The individual is able to build a loyal and engaged audience, exerting influence over their opinions and attitudes. On a last analysis, the person influences people who follow them in their decisions to purchase.…
Born in the digital era, many young people consider themselves influencers in the social networks and believe they are important pieces in the “discovery” of influencer marketing. That is because they manage to influence and cause an impact with conversations and opinions on the networks. Besides, they establish trends and connect with brands and diverse…
Why is influencer marketing important and becoming one of the most effective ways to attract and retain clients? According to Bloomberg, 225 million dollars are invested in influencer marketing monthly. Consumers are “blind” to outdoors and “deaf” to ads. According to data from Customer Think, 47% of people who buy online use ad blockers. That…
Neste post vamos explicar o que é marketing de influência. A definição mais utilizada no mercado brasileiro foi criada pelo Comunique-se: Marketing de influência é uma abordagem de marketing que consiste em praticar ações focadas em indivíduos que exerçam influência ou liderança sobre potenciais compradores. Como benefício, os influenciadores interferem nas decisões de compra dos…