A curious fact happened over the last few weeks. Images of people with cigarettes appeared on several Instagram accounts. However, what seemed to be regular photos were actually illegal promotion of the product carried on through influencers, with the idea of disguising the message from brand Kent. The big issue is that manufacturer Souza Cruz, in…
One of the success factors in influencer marketing campaigns is the good relationship between brand and influencer. Once a loyal affinity is established in which both feel comfortable to discuss and create content, the work develops better and results tend to be satisfactory. On the book “Influencer Marketing for Dummies”, authors Kristy Sammis, Cat Lincoln and Stefania Pomponi…
De acordo com o Comunique-se, já sabemos que: Influencer marketing ou Marketing de influência é uma abordagem de marketing que consiste em praticar ações focadas em indivíduos que exerçam influência ou liderança sobre potenciais compradores. Como benefício, os influenciadores interferem nas decisões de compra dos clientes a favor de uma determinada marca. Isso ocorre porque…