Integrante da equipe de marketing do Comunique-se. Editor e responsável pela produção de conteúdo. Formado em Comunicação Social pela Universidade Presbiteriana Mackenzie e MBA em Marketing e Gestão pela ESPM. Aprimorando os conhecimentos em Content Marketing e experiência em SEO. Em caso de dúvida, escreva para r.coronado@comunique-se.com.br

What to do in order to not make mistakes like Kent’s in campaigns with influencers?

A curious fact happened over the last few weeks. Images of people with cigarettes appeared on several Instagram accounts. However, what seemed to be regular photos were actually illegal promotion of the product carried on through influencers, with the idea of disguising the message from brand Kent. The big issue is that manufacturer Souza Cruz, in…

The Digital Influencer’s house

Jonathan Long, founder or Market Domination Media – online marketing agency based on performance – released a second agency last year, blerrp, which focus exclusively on influencer marketing and believes that is currently the most profitable opportunity for big brands that seek to generate awareness and sell their products through digital influencers. Long has a new project,…

Influencer launch course

The winner of number of followers on YouTube – with over 23 million – Whindersson Nunes is the most successful digital influencer in the Brazilian market. This time, the creator got exposure after releasing a content creation online course. Made of 77 classes, he will teach the step-by-step of production and how to monetize the work made…

Influencer marketing in college

In Brazil, the interest for the term influencer marketing is growing. However, “influencer marketing” is used when referring to celebrities or highly influent people on the internet through social networks or other web platforms. Many brands are currently in the process of understanding such strategy. Studies and research show that the future of influencer marketing…

Exemples of influencer marketing

Exemples of influencer marketing Many companies already noticed the significance of influencer marketing in their business. Brands establish and nurture a relationship with the main influencers in their market, driving the audience that follows them to a positive purchase decision. The relationship makes use of a few fuels that come from online communication, such as…