Considering influencer marketing in the digital media, there are several references of influencers nowadays, who fill the social networks and are present in campaigns by big brands. Following in the footsteps these broadcasters and micro-influencers may be too easy in the beginning. However, it’s necessary to be very careful, because there is the option nowadays…
Can you imagine what is the future of influencer marketing? With influencer marketing no longer being a bet for the future and becoming a part of the routine of companies, we are in a moment of transition to the next evolution in this market, now established by brands who work the influence since the beginning, in…
Digital influencer is an individual that has an above average impact on a segment, be it big, small, or even a niche. The individual is able to build a loyal and engaged audience, exerting influence over their opinions and attitudes. On a last analysis, the person influences people who follow them in their decisions to purchase.…
A curious fact happened over the last few weeks. Images of people with cigarettes appeared on several Instagram accounts. However, what seemed to be regular photos were actually illegal promotion of the product carried on through influencers, with the idea of disguising the message from brand Kent. The big issue is that manufacturer Souza Cruz, in…
Born in the digital era, many young people consider themselves influencers in the social networks and believe they are important pieces in the “discovery” of influencer marketing. That is because they manage to influence and cause an impact with conversations and opinions on the networks. Besides, they establish trends and connect with brands and diverse…
Jonathan Long, founder or Market Domination Media – online marketing agency based on performance – released a second agency last year, blerrp, which focus exclusively on influencer marketing and believes that is currently the most profitable opportunity for big brands that seek to generate awareness and sell their products through digital influencers. Long has a new project,…
The winner of number of followers on YouTube – with over 23 million – Whindersson Nunes is the most successful digital influencer in the Brazilian market. This time, the creator got exposure after releasing a content creation online course. Made of 77 classes, he will teach the step-by-step of production and how to monetize the work made…
In Brazil, the interest for the term influencer marketing is growing. However, “influencer marketing” is used when referring to celebrities or highly influent people on the internet through social networks or other web platforms. Many brands are currently in the process of understanding such strategy. Studies and research show that the future of influencer marketing…
Why is influencer marketing important and becoming one of the most effective ways to attract and retain clients? According to Bloomberg, 225 million dollars are invested in influencer marketing monthly. Consumers are “blind” to outdoors and “deaf” to ads. According to data from Customer Think, 47% of people who buy online use ad blockers. That…
Exemples of influencer marketing Many companies already noticed the significance of influencer marketing in their business. Brands establish and nurture a relationship with the main influencers in their market, driving the audience that follows them to a positive purchase decision. The relationship makes use of a few fuels that come from online communication, such as…