“Para praticar marketing de influência, é necessário remunerar o influenciador”. À medida que o marketing de influência se desenvolve no Brasil, esse mito confunde mais e mais os profissionais que atuam em departamentos ou agências de comunicação e marketing. De fato, algumas ações de marketing de influência consistem em remunerar o influenciador enquanto outras são…
Brands influence people, but there are those who choose to believe they don’t – and such belief is the subject of the second of the five myths of influencer marketing. In this case, the best way to question said belief is to watch a few examples of brands that had or currently have influence over people. And this…
This is the first of a series of five posts that are about five myths of influence marketing. The myth at hand is about the relationship between brand and influencer, which many people mistake for the old relationship between brand and poster-boy. The term “old” isn’t just an expression. In 1920, Disney created Oswald Bunny, which…