Jonathan Long, founder or Market Domination Media – online marketing agency based on performance – released a second agency last year, blerrp, which focus exclusively on influencer marketing and believes that is currently the most profitable opportunity for big brands that seek to generate awareness and sell their products through digital influencers.
Long has a new project, to which he refers as “Influencer House”, built to aid big brands to directly get in front of the huge social media opportunity currently available.
“The house is located on Southern Florida waters and we will allow influencers to come stay at the house for free, giving them access to a huge variety of content creation opportunities. The setup gives influencers an attractive scenario to produce creative content”, explains Long.
The project will be funded through sponsorships, although Long feels the brands with whom they work with will be integrated in an extremely organic way, which benefits both sides.
“We are offering the big brands the opportunity to guarantee mass exposure and engagement, from a single week to several months. The type of promoted impressions and influencer’s marketing can’t be monitored by any traditional publicity channel at the moment”, he explains.
Influencer marketing is considered as an attractive publicity media nowadays, seeing that 94% of those who ever ran a campaign with an influencer believe it is an effective strategy in the United States. It has become so popular on American soil that brands are studying different alternatives to profit even more in this bustling moment, as is the case of “Influencer House”.