Influencer marketing in college

In Brazil, the interest for the term influencer marketing is growing. However, “influencer marketing” is used when referring to celebrities or highly influent people on the internet through social networks or other web platforms. Many brands are currently in the process of understanding such strategy. Studies and research show that the future of influencer marketing…

Exemples of influencer marketing

Exemples of influencer marketing Many companies already noticed the significance of influencer marketing in their business. Brands establish and nurture a relationship with the main influencers in their market, driving the audience that follows them to a positive purchase decision. The relationship makes use of a few fuels that come from online communication, such as…

Influencer marketing: how to construct a relationship with influencers?

One of the success factors in influencer marketing campaigns is the good relationship between brand and influencer. Once a loyal affinity is established in which both feel comfortable to discuss and create content, the work develops better and results tend to be satisfactory. On the book “Influencer Marketing for Dummies”, authors Kristy Sammis, Cat Lincoln and Stefania Pomponi…

O que é marketing de influência ou influencer marketing

Neste post vamos explicar o que é marketing de influência. A definição mais utilizada no mercado brasileiro foi criada pelo Comunique-se: Marketing de influência é uma abordagem de marketing que consiste em praticar ações focadas em indivíduos que exerçam influência ou liderança sobre potenciais compradores. Como benefício, os influenciadores interferem nas decisões de compra dos…