Mito #3 do marketing de influência: “só é possível pagando”

“Para praticar marketing de influência, é necessário remunerar o influenciador”. À medida que o marketing de influência se desenvolve no Brasil, esse mito confunde mais e mais os profissionais que atuam em departamentos ou agências de comunicação e marketing. De fato, algumas ações de marketing de influência consistem em remunerar o influenciador enquanto outras são…

What to do in order to not make mistakes like Kent’s in campaigns with influencers?

A curious fact happened over the last few weeks. Images of people with cigarettes appeared on several Instagram accounts. However, what seemed to be regular photos were actually illegal promotion of the product carried on through influencers, with the idea of disguising the message from brand Kent. The big issue is that manufacturer Souza Cruz, in…

The Digital Influencer’s house

Jonathan Long, founder or Market Domination Media – online marketing agency based on performance – released a second agency last year, blerrp, which focus exclusively on influencer marketing and believes that is currently the most profitable opportunity for big brands that seek to generate awareness and sell their products through digital influencers. Long has a new project,…

Influencer launch course

The winner of number of followers on YouTube – with over 23 million – Whindersson Nunes is the most successful digital influencer in the Brazilian market. This time, the creator got exposure after releasing a content creation online course. Made of 77 classes, he will teach the step-by-step of production and how to monetize the work made…