Mito #3 do marketing de influência: “só é possível pagando”

“Para praticar marketing de influência, é necessário remunerar o influenciador”. À medida que o marketing de influência se desenvolve no Brasil, esse mito confunde mais e mais os profissionais que atuam em departamentos ou agências de comunicação e marketing. De fato, algumas ações de marketing de influência consistem em remunerar o influenciador enquanto outras são…

Who are the new influencers?

Born in the digital era, many young people consider themselves influencers in the social networks and believe they are important pieces in the “discovery” of influencer marketing. That is because they manage to influence and cause an impact with conversations and opinions on the networks. Besides, they establish trends and connect with brands and diverse…

The Digital Influencer’s house

Jonathan Long, founder or Market Domination Media – online marketing agency based on performance – released a second agency last year, blerrp, which focus exclusively on influencer marketing and believes that is currently the most profitable opportunity for big brands that seek to generate awareness and sell their products through digital influencers. Long has a new project,…

Influencer launch course

The winner of number of followers on YouTube – with over 23 million – Whindersson Nunes is the most successful digital influencer in the Brazilian market. This time, the creator got exposure after releasing a content creation online course. Made of 77 classes, he will teach the step-by-step of production and how to monetize the work made…